体验商务英语教师用书 3 (第二版)（高等教育出版社)

体验商务英语教师用书 3 (第二版)

作者：Bill Mascull

出版社：高等教育出版社出版时间：2018-05-01

开本：16开

页数：247

体验商务英语教师用书 3 (第二版) 版权信息

• ISBN：9787040346060
• 条形码：9787040346060 ; 978-7-04-034606-0
• 装帧：暂无
• 版次：暂无
• 册数：暂无
• 重量：暂无
• 印刷次数：暂无

体验商务英语教师用书 3 (第二版) 内容简介

　　《体验商务英语 教师用书3（第二版 附出题软件）》延续了版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新，紧扣时代脉搏，多维度拓展商务英语语言及交际能力，着力打造精品。本系列教材由《综合教程》（1-5）、《教师用书》（1-5）、《同步练习》（1-5）和《视听说教程》（1-5）组成，各册均配有多媒体教学资源。

体验商务英语教师用书 3 (第二版) 目录

Notes on units
Unit 1 Brands
At a glance
Business brief
Lesson notes
Unit 2 Travel
At a glance
Business brief
Lesson notes
Unit 3 Organisation
At a glance
Business brief
Lesson notes
Unit 4 Change
At a glance
Business brief
Lesson notes
Unit 5 Money
At a glance
Business brief
Lesson notes
Unit 6 Advertising
At a glance
Business brief
Lesson notes
Unit 7 Cultures
At a glance
Business brief
Lesson notes
Revision
Unit A
Unit 8 Employment
At a glance
Business brief
Lesson notes
Unit 9 Trade
At a glance
Business brief
Lesson notes
Unit 10 Quality
At a glance
Business brief
Lesson notes
Unit 11 Ethics
At a glance
Business brief
Lesson notes
Unit 12 Leadership
At a glance
Business brief
Lesson notes
Unit 13 Innovation
At a glance
Business brief
Lesson notes
Unit 14 Competition
At a glance
Business brief
Lesson notes
Revision
Unit B
Text bank
Teacher’s notes
Unit 1 Brands
Business-to-business branding
Brands and passion
Unit 2 Travel
Hotel hotspots
The importance of eye-to-eye contact
Unit 3 Organisation
Morale in service organisations
Organisational learning
Unit 4 Change
Implementing change
A changing economy
Unit 5 Money
Company results： cars
Company results： pay TV
Unit 6 Advertising
Advertising to Latino consumers
Should advertising to children be banned?
Unit 7 Cultures
Cultures and outsourcing
US and European business cultures
Unit 8 Employment
Asking for a raise
Spending the company’s money
Unit 9 Trade
Trade and textiles
Questioning globalisation
Unit 10 Quality
Principles of quality
Quality studies
Unit 11 Ethics
industrial espionage
Bribery and corruption
Unit 12 Leadership
Teaching leadership 1
Teaching leadership 2
Unit 13 Innovation
Encouraging innovation
Rewarding innovation
Unit 14 Competition
Price competition
Competitive forces

Text bank answer key
Resource bank
Teacher’s notes
Unit 1 Brands
Taking part in meetings
Unit 2 Travel
Making arrangements on the telephone
Unit 30rganisation
Socialising： introductions and networking
Unit 4 Change
Taking part in meetings 2
Unit 5 Money
Dealing with figures
Unit 6 Advertising
Starting presentations
Unit 7 Cultures
Social English
Unit 8 Employment
Managing meetings
Unit 9 Trade
Negotiating
Unit 10 Quality
Telephone complaints
Unit 11 Ethics
Problem-solving
Unit 12 Leadership
Decision-making
Unit 13 Innovation
Presenting
Unit 14 Competition
Negotiating
Appendix
Translation reference
Business brief
Reading
Audio scripts