国际商务交际-国际商务英语-(第二版)(高等教育出版社)
国际商务交际-国际商务英语-(第二版)
作者:赵敏懿
出版社:高等教育出版社出版时间:2017-09-01
开本:32开
页数:206
国际商务交际-国际商务英语-(第二版) 版权信息
- ISBN:9787040479577
- 条形码:9787040479577 ; 978-7-04-047957-7
- 装帧:暂无
- 版次:暂无
- 册数:暂无
- 重量:暂无
- 印刷次数:暂无
国际商务交际-国际商务英语-(第二版) 内容简介
《国际商务交际(第2版)》主导“以工作流程为主线,基于项目的自主学习”的教学模式,能让学生在商务实践中应用所学的交际技巧。 《国际商务交际(第2版)》的编写内容直接针对高职英语专业不同岗位群对学生技能的要求,与社会需求形成映射关系。社交、电话、演讲、会议、谈判和就业6大模块源于真实的商务交际情景,符合社会和职业发展的实际需要。
国际商务交际-国际商务英语-(第二版) 目录
Module 1 Socializing
Unit 1 Building Relations
1.1 First contact
1.2 Receiving visitors
1.3 Welcoming dinner
Unit 2 Further Contact and Farewell
2.1 Introducing your company
2.2 Entertaining
2.3 Bidding farewell
Culture Salon:English Pub Life
Project:Receiving Foreign Guests
Language Folder
Module 2 Telephoning
Unit 3 Making Telephone Calls
3.1 Preparing for calls
3.2 Opening phone calls
3.3 Structuring telephone calls
Unit 4 Answering Telephone Calls
4.1 Handling complaints
4.2 Leaving and taking messages
4.3 Closing phone calls
Culture Salon:The Telephone Directory
Project:Making an Effective Call
Language Folder
Module 3 Presentation
Unit 5 Preparing for a Presentation
5.1 Planning a presentation
5.2 Using visual aids
5.3 Rehearsing the presentation
Unit 6 Making a Presentation
6.1 Getting started
6.2 Holding the audience’s attention
6.3 Finishing off
Culture Salon:Cross-cultural Presentations
Project:Giving a Presentation
Language Folder
Module 4 Meeting
Unit 7 Getting a Meeting Started
7.1 Planning a meeting
7.2 Preparing paperwork
7.3 Opening a meeting
Unit 8 Holding an Effective Meeting
8.1 Taking active participation
8.2 Controlling the direction and ending
8.3 Taking and distributing minutes
Culture Salon:Patterns of Cultural Differences
Project:Holding a Meeting
Language Folder
Module 5 Negotiating
Unit 9 Starting Negotiations
9.1 Preparing for negotiations
9.2 Opening negotiations
9.3 Making inquiry and offers
Unit 10 Reaching an Agreement
10.1 Managing conflicts
10.2 Bargaining and making concessions
10.3 Reaching an agreement and ending
Culture Salon:Different Approaches to a Compromise
Project:Making Win-win Negotiations
Language Folder
Module 6 Employment
Unit 11 Hunting for a Job
11.1 Evaluating yourself
11.2 Finding a vacancy
11.3 Preparing employment messages
Unit 12 Job Interview
12.1 Preparing for an interview
12.2 Participating in an interview
12.3 Accepting a job offer
Culture Salon:American Employment Law
Project:Applying for a Job
Language Folder