职场英语读写教程3（高等教育出版社)
职场英语读写教程3
作者：吴松江
出版社：高等教育出版社出版时间：2014-09-01
开本：16开
页数：280
职场英语读写教程3 版权信息
- ISBN：9787040410075
- 条形码：9787040410075 ; 978-7-04-041007-5
- 装帧：暂无
- 版次：暂无
- 册数：暂无
- 重量：暂无
- 印刷次数：暂无
职场英语读写教程3 内容简介
《职场英语读写教程（3）》本着“授之以鱼，不如授之以渔”的教学思想，综合了国内外目前流行的教材、教参、教辅的编写思想与方法，精心归纳总结了多种阅读技巧和多个与职场工作有关的话题，并将之分解到各单元，理论与实践相结合，有效地培养学生自主学习英语的能力和提高接受英语新语料、学以致用的英语综合运用能力。
职场英语读写教程3 目录
Unit 1 Western Business Culture
Text A Business Etiquette in Europe
Text B Cubicle Etiquette: Six Ways Technology Can Hurt Your Career
Text C US Business Culture
Unit 2 Travel Destination N
Text A Five Alternative Travel Destinations for 2014
Text B New York City Travel: Celebrating the City That Never Sleeps
Text C Perth (Australia)
Unit 3 Business Negotiation
Text A The Art of Negotiation: Learn It and Watch Your Business Grow!
Text B Three Tricks That Make Negotiations Work
Text C What Should Everyone Know About Negotiation?
Unit4 Advertising
Text A Why Is Advertising So Important to Business?
Text B The Best Way to Advertise a Small Business on a Low Budget
Text C Make the Right Advertising Decisions
Unit 5 Sales and Marketing l
Text A Critical Factors in Marketing a New Product
Text B Three Things Marketers Must Do to Demonstrate Their Worth
Text C Sales and Marketing Together at Last
Unit 6 Presentation and Report
Text A Ten Tips for Creating Successful Business Presentations
Text B Five Easy Tricks to Make Your Presentation Interactive
Text C How to Turn a Written Report into a First-Class Presentation
Unit 7 Finance and Security
Text A How to Keep Your Online Business Information Secure
Text B The Challenge of Health Data Security
Text C Wolves of Wall Street Abound: How to Spot a Bad Broker
Unit 8 Corporate Strategy
Text A What Is Corporate Strategy? (1)
Text B What Is Corporate Strategy? (2)
Text C The Importance of Corporate Strategy
Appendix Ⅰ Background, Language Points and Translation
Appendix Ⅱ Keys to the Exercises
Appendix Ⅲ Glossary