职通商务英语听说教程教师参考书-3（高等教育出版社)
职通商务英语听说教程教师参考书-3
作者：贺雪娟
出版社：高等教育出版社出版时间：2011-06-01
开本：16开
页数：270
职通商务英语听说教程教师参考书-3 版权信息
- ISBN：9787040317862
- 条形码：9787040317862 ; 978-7-04-031786-2
- 装帧：暂无
- 版次：暂无
- 册数：暂无
- 重量：暂无
- 印刷次数：暂无
职通商务英语听说教程教师参考书-3 内容简介
《职通商务英语听说教程》共分三册，除主教材外，还配有《教师参考书》以及mp3录音光盘、电子教案、多媒体学习课件及网络学习资源。《职通商务英语听说教程教师参考书.3》分两大阶段使用，阶段（册、第二册）突出通用商务英语交际技能训练，每册包含10个单元，采用相同的教学模块设计，主题鲜明，学习目的明确。第二阶段（第三册）突出外贸业务工作流程技能训练，全书分为7章，并根据章节特色分为20个单元，每单元根据工作任务的特点分成3个模块，重点突出。《职通商务英语听说教程教师参考书》采用与主教材配套的单元结构，每单元都提出了教学目标，并提供了参考资料、教学建议、参考答案、听力原文；还针对重点、难点适当加入了丰富的背景材料，方便教师进行课堂教学。
职通商务英语听说教程教师参考书-3 目录
Chapter 1 seeking forpotential clients
Unit i first business contact
Section i lead-in
Section ii businessscenes
Part 1 first contact
Part 2 discussing in detail
Part 3 potential client analysis
Unit 2 b2 bcommunication
Section i lead-in
Section ii businessscenes
Part 1 making a business call
Part 2 company visit
Part 3 making a business appointment
Unit 3 productpresentation
Section i lead-in
Section ii businessscenes
Part 1 atafair
Part 2 in theshowroom
Part 3 theproduct launch
Section iv leisure time
Chapter 2 business consultation
Unit 4 enquiries and replies
Section i lead-in
Section ii businessscenes
Part 1 in theshowroom
Part 2 over thephone
Part 3 on the factory tour
Section iv leisure time
Unit 5 offers and counter-offers
Section i lead-in
Section ii businessscenes
Part 1 lowering theprices
Part 2 offering discounts
Part 3 increasing agency commissions
Chapter 3 business negotiation
Unit 6 terms of commodity
Section i lead-in
Section ii businessscenes
Part 1 quality control
Part 2 packing negotiation
Part 3 quantity negotiation
Unit 7 transportation and insurance
Section i lead-in
Section ii businessscenes
Part 1 transportation
Part 2 delivery
Part 3 insurance
Section iv leisure time
Unit 8 pricing andpayment
Section i lead-in
Section ii businessscenes
Part 1 initial haggling
Part 2 negotiating in detail
Part 3 terms ofpayment
Chapter 4 conclusion of the contract
Unit 9 placing an order
Section i lead-in
Section ii businessscenes
Part 1 trial order
Part 2 repeat order
Part 3 telephone order
Section iv leisure time
Unit 10 signing the contract
Section i lead-in
Section ii businessscenes
Part 1 drawingup a draft contract
Part 2 alternating the contract
Part 3 signing the contract
Section iv leisure time
Unit 11 quiz
Unit 12 declaring at customs
Section i lead-in
Section ii businessscenes
Part 1 customs formalities
Part 2 hscode
Part 3 declaration documents
Chapter 5 post contract actions
Unit 13 after-salesservice
Section i lead-in
Section ii businessscenes
Part 1 introduction toservice
Part 2 customerservice
Part 3 customer feedback
Section iv leisure time
Unit 14 complaints and claims
Section i lead-in
Section ii businessscenes
Part 1 making complaints
Part 2 rejecting claims
Part 3 accepting claims
Chapter 6 other trade forms
Unit 15 agency.
Section i lead-in
Section ii businessscenes
Part 1 negotiation onsole agent agreement
Part 2 requirements ofsole agency
Part 3 signing thesole agent agreement
Unit 16 bids and tenders
Section i lead-in
Section ii businessscenes
Part 1 calling for a bid
Part 2 submitting a bid
Part 3 concluding a tender
Chapter 7 businessskills in international trade
Unit 17 business etiquette
Section i lead-in
Section ii businessscenes
Part 1 personal etiquette
Part 2 business etiquette
Part 3 cross-cultural communication
Unit 18presentationskills
Section i lead-in
Section ii businessscenes
Part 1 making astart
Part 2 key factors of asuccessfulpresentation
Part 3 finishing off
Unit 19 skills forsuccessful negotiation
Section i lead-in
Section ii businessscenes
Part 1 different negotiatingstyles of different cultures
Part 2 proper behaviors in negotiation
Part 3 negotiationstrategies
Unit 20 finaltest